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Lawrence Weschler on David Hockney's Digital Drawings

Weschler_Lawrence Lawrence Weschler, whose book True to Life collects 25 years of his conversations with the artist David Hockney, recently spoke to The New York Review of Books about Hockney's recent paintings, upcoming exhibit, and his newest artistic medium, the iPhone.

As Weschler notes, Hockney has been especially productive over the past few years, creating many large-scale paintings of the English countryside. He has also adopted the iPhone as a pocket-sized canvas, using the Brushes application to create hundreds of vibrant digital sketches of landscapes, sunrises and flowers, that he sends to friends. Comparing these sketches to haikus by an epic poet, Weschler recalls that Hockney has always been on the cutting edge of art and technology.

Listen to the New York Review of Books podcast with Lawrence Weschler, view an audio slide show of David Hockney's iPhone drawings, and read Weschler's New York Review of Books essay.

In 1985, Hockney tried the Quantel Paintbox, a computer program used to create television graphics. The BBC documentary Painting with Light follows Hockney as he creates a digital picture with the Paintbox. The first segment appears below (find parts 2-5 here).

October 15, 2009 in Art & Architecture, Author Interviews, Web & Technology | Permalink

Technorati Tags: digital art, lawrence weschler, true to life

Summer Reading Podcast From Our Editors

Summer 2009 Reading Page With summer solstice arriving this past Sunday, three of our editors had the chance to recommend a handful of summer reading titles. Social science editor, Naomi Schneider recommends a book on race and class and another on organic farming in wine country. Science editor, Jenny Wapner suggests a forthcoming book on how insects enrich our lives. Lastly, music and cinema editor, Mary Francis recommends biographies on Ethel Merman and Walt Disney.

More information on our summer reading titles can be found our Summer Reading 2009 page. You may subscribe to the monthly podcast feed that contains the individual episodes using your RSS aggregator or directly via the iTunes store.  You can listen to individual author interviews from the episodes at our podcast page.

Listen to an interview about our Summer Reading titles, with Naomi Schneider, Jenny Wapner, and Mary Francis.

Save 20% on these selected titles by entering the discount code: 09W9108 into the shopping cart at checkout to save! Hurry, the sale ends July 31, 2009.

June 22, 2009 in UC Press News, Web & Technology | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Books, Featured Titles, Podcast, Podcasts, Summer Reading, UC Press, University of California Press

Ocean Energy

Introduction to Energy in California Peter Asmus, President of Pathfinder Communications, is a journalist, consultant, and author of Reaping the Wind: how Mechanical Wizards and Profiteers Helped Shape Our Energy Future, among other books. He is also the author of Introduction to Energy in California, which was published by UC Press in June 2009. To learn more about the author and renewable energy, please visit his blog, Finding the Responsible Path.



Short-sighted Cuts to U.S. Ocean Energy Budgets

By Peter Asmus


The earth is the water planet, so it should come as no great surprise that forms of water power have been one of the world’s most popular “renewable” energy sources. Yet the largest water power source of all – the ocean that covers three-quarters of earth – has yet to be tapped in any major way for power generation. There are three primary reasons for this:

•    The first is the nature of the ocean itself, a powerful resource that cannot be privately owned like land that typically serves as the foundation for site control for terrestrial power plants of all kinds;

•    The second is funding. Hydropower was heavily subsidized during the Great Depression, but little public investment has since been steered toward marine renewables with the exception of ocean thermal technologies, which were perceived to be a failure.

•    The third reason why the ocean has not yet been industrialized on behalf of energy production is that the technologies, materials and construction techniques did not exist until now to harness this renewable energy resource in any meaningful and cost effective way.

As ocean energy advocates gather this week in Maine for a conference designed to raise the profile of this potential clean energy source, they face a daunting task in the light of recent proposed cuts in federal government support. With the best ocean current resource in the world in the Gulf Stream off the coast of Florida, excellent tidal sites in California, Maine, Washington and Alaska and prime wave resources off the coasts of California and Oregon, the U.S. is well positioned to be a global leader.

With good tidal power sites in the San Francisco Bay, and the nation’s most viable wave resource all along the North Coast, there is much at stake here for the Golden State.

Consider these simple facts: waves, tides and ocean currents are 800 times more powerful than the thin air that is wind. Tides can be predicted decades in advance, while the wind resource shifts so suddenly, forecasts are good for only a few hours at a time. The sun never shines at night.

Despite these inherent advantages, the total installed capacity of these hydrokinetic resources – a category that includes wave, tidal stream, ocean current, and ocean thermal– was less than 10 megwatts (MW) at the end of 2008 (enough power for about 10,000 homes). It is expected that within the next five to eight years, these emerging technologies will become commercialized to the point that they can begin competing for a share of the burgeoning market for carbon-free and non-polluting renewable resources. By 2015, almost 3,000 MW could be on-line around the world. That figure could jump to 200,000 MW by 2025.

A recent surge in interest in these new renewable options has generated a buzz, particularly in the United Kingdom, Ireland, Portugal, South Korea, Australia and New Zealand…and the U.S.

So far, President Obama wins high marks for shifting priorities on energy policy in the U.S. But his recent proposal to trim R&D funding for the emerging sector of “marine renewables” -- also often referred to as ocean power or hydrokinetic technologies – is extremely short-sighted and misses the boat. Trimming the $40 million proposed for marine renewables in 2009 by 25 percent will likely allow the U.K. and Europe to take a commanding lead in the development of a potential “game changing” clean power that is much more powerful and predictable than either solar or wind, both big winners in Obama’s proposed R&D budgets for the federal Dept. of Energy.

Europe, particularly the U.K., Ireland and Portugal, are the currently the best places to develop wave and tidal projects. Subsidy schemes there, as well as government funded test facilities, and streamlined permitting processes, will likely allow Europe to be the focal point of commercialization efforts in the near-term.

The U.S. has taken some promising steps recently resolving permitting issues for marine renewable technologies. But without more R&D, entrepreneurs already hit by the global economic meltdown may flounder and seek to do business on friendlier shores in Europe. While wave and tidal developers are offered lavish subsidies amounting to about 30 cents per kilowatt hour in Europe, the U.S. currently offers a measly 1 cent/kWh, half of the subsidy currently being offered to wind power projects, a fully commercialized technology.

The ocean is a huge global resource that will ultimately have to be tapped to meet the energy needs of the world’s growing populations – without contributing to global climate change. If the U.S. wants to be part of the solution, and help economic development in regions decimated by the collapse of native fishing stocks, then strategic investments need to be made today. We need wind, we need solar, but we should also be smart and be in a good position to tap the immense power of our oceans.

June 16, 2009 in California & The West, From Our Authors, Natural Sciences, Science, Web & Technology | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: California, Conservation, Energy, Energy in California, Environment, Environmental Studies, Natural History, Ocean, Peter Asmus, UC Press, University of California Press

Could the Creators of Google Maps Reinvent Email?

Google Wave may take over Facebook, Twitter, and email by integrating and reinventing the functionality of all three. This video is targeted at developers, but gives a good overview of this new product (still in the early stages of development). At UC Press, those of us in web marketing currently manage professional and personal Facebook and Twitter accounts, home and work calendars, and personal and work email accounts. We look forward to the day when these are all combined in one application. Could this be it?  


June 03, 2009 in Web & Technology | Permalink | Comments (0)

Technorati Tags: Google Wave

Will the Book Industry Long-Tail Mirror the Music Industry?

Think we’re going to all make money on sales of one and two books of thousands of titles? The PersonaNonData blog recently pointed to research debunking the “Long-Tail” hypothesis.  They refer to a study of music downloads that showed that of the 13 million songs available on line, 10 million were never downloaded--even once.

This has important implications for publishers in light of the ongoing scramble to put back into print long dead titles that Google is scanning via the library scanning project:

"The Long Tail of digital music commerce had an incredibly lengthy yet dormant tail--more than seventy-five percent of the total inventory of tracks hadn't found a single buyer. This dormant tail, pinhead pattern appeared across a number of digital music providers, in the markets for
singles, albums, as well as streams--the three markets for legally consuming music online." --From Economic Insight, Issue 14, PRS for Music

People have limited time for searching so rely on trusted sources for downloading suggestions. And they don’t want to buy a dissatisfying song due to a poorly informed decision. This only reinforces what the net was supposed to end--the most popular songs and artists, as judged for the most part by music companies and your friends, get downloaded the most. The popular gets more popular. 

So what does this mean for Google and the publishers' scramble to scan back into print as much as possible? If no one is going to buy any of this material, why do it? I think it is still essential for one reason. If publishers don’t scan books that the online aggregators want to offer the net-public, they lose control of the content. The good thing is, Google, Microsoft, and the others are scanning the content for free, as the publishers could never afford to do it themselves.

I think there is an opportunity to take advantage of this, but the big question is, will it make a difference? It goes to the perennial problem in marketing of discoverability. How do you rise above the noise and get people to “talk” about your book instead of another publisher’s book, especially if it’s been out of print for 30, 40, or 50 years?

May 29, 2009 in Web & Technology | Permalink | Comments (0)

Technorati Tags: digital downloads, digital publishing, discoverability, google, long-tail, publishing

Interview with Joan Roughgarden, author of The Genial Gene

On April 13, UC Press author and Stanford University professor, Joan Roughgarden was interviewed by Robert Wright of BloggingHeads.TV about evolutionary science and Richard Dawkin's "selfish gene" metaphor, among other things. Roughgarden's latest two books, The Genial Gene: Deconstructing Darwinian Selfishness and Evolution's Rainbow: Diversity, Gender, and Sexuality in Nature and People, were both published by UC Press in April 2009. The interview is imbedded in the player below. Happy viewing!

Download and listen to Roughgarden's interview.


May 01, 2009 in Author Interviews, Ecology, Evolution and Environment, Web & Technology | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Animal Behavior, Darwin, Evolution, Evolutionary Science, Gene Metaphor, Joan Roughgarden, Podcast, Queer Studies, Science, UC Press, University of California Press

New Book Trailer: Elephant Reflections

We invite you to watch our latest book trailer for Elephant Reflections (UC Press, April 2009). Please check back, as we continue to add more book trailers and videos! To view our video library, please visit our UC Press video page or our You Tube Channel. As always, Happy Viewing!

April 28, 2009 in Art & Architecture, Ecology, Evolution and Environment, Natural Sciences, Web & Technology | Permalink | Comments (1) | TrackBack (0)

Technorati Tags: Animals, Conservation, Elephant, Elephant Reflections, Elephants, Natural History, Photography, UC Press, University of California Press, Wildlife

Podcast with Emil Draitser, author of Shush! Growing Up Jewish under Stalin

Draitser On March 20, 2009, Leonard Lopate of the The Leonard Lopate Show on WNYC New York Public Radio, interviewed Emil Draitser. Draitser, a professor of Russian at Hunter College of the City University of New York and author of twelve books, discusses his Jewish upbringing in post-Holocaust Soviet Union in his latest memoir, Shush! Growing Up Jewish under Stalin (UC Press, September 2008). The audio file is embedded below.

March 24, 2009 in Author Interviews, European Studies, History, Web & Technology | Permalink | TrackBack (0)

Technorati Tags: Autobiography, Emil Draitser, European Studies, History, Jewish Identity, Jewish Studies, Judaism, Memoir, Podcast, Soviet Union, UC Press, University of California Press

New Book Trailer: Illustrated Atlas of Wildlife

We invite you to watch our latest book trailer for The Illustrated Atlas of Wildlife (UC Press, April 2009). Please check back, as we continue to add more book trailers and videos! To view our video library, please visit our UC Press video page or our You Tube Channel. As always, Happy Viewing!

February 03, 2009 in Natural Sciences, UC Press News, Web & Technology | Permalink | TrackBack (0)

Technorati Tags: book trailer, book trailers, Earth, Earth Sciences, Illustrated Atlas of Wildlife, Natural History, UC Press, University of California Press, Wildlife

UC Press Book Trailers!

While trying to keep up with the digital age, we have created an array of new book trailers for some of our most interesting books, such as Enyclopedia of  Earth: A Complete Visual Guide and Stat-Spotting: A Field Guide to Identifying Dubious Data, which are embedded below. To watch all of our videos, please visit our video page or our YouTube Channel. Happy Viewing!

October 24, 2008 in Natural Sciences, Science, Sociology, UC Press News, Web & Technology | Permalink | TrackBack (0)

Technorati Tags: Earth, Earth Sciences, Encyclopedia of Earth, Natural History, Politics, Social Science, Sociology, Stat-Spotting, UC Press, University of California Press, Video, Video clip, videos

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